Inside Story

Who is right: Facebook or Apple?

The two tech giants are at loggerheads, and it’s all about privacy.

The world’s richest companies are going head to head in a very public argument, one which affects both their bottom lines. It is all about profits.

In one corner, there is Apple, not only the most dominant company in tech, but the highest valued brand in the world. Its devices are in the hands of more than a billion people.

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In the other corner, Facebook. Its social media platform is used around the globe by close to three billion people.

That reach gives it an extremely commanding hold on online advertising. And that is the problem. So, who will win in the end?

Presenter: Peter Dobbie

Guests:

Jim Anderson – CEO of Social Flow, a company that helps media organisations distribute their social content online

Joanna Bryson – Professor of technology and ethics at the Hertie School for Governance

Marc Owen Jones – Professor specialising in social media and the digital humanities at Hamad bin Khalifa University, Qatar